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ARTEM SHUMOV
ss 20
spring/summer
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The designer returns to minimalism and creates a collection, which combines natural fabrics with modern technology. Wrinkle-resistant linen suits, t-shirts and shorts made from reaped silk do not require steaming and ironing and last much longer. It not only makes an owner’s life easier, but also cuts down on the electricity usage.
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Artem shares his inspiration behind the collection: “Over the past year I have been studying different techniques of fabric manipulation, so I wanted to create something natural, but very advanced at the same time. Our life is oversaturated with unnecessary things, the world is on the verge of ecological disaster. Things are tough and it is not just on the global level, but in our everyday life as well. I see, how the wardrobes are far beyond full, how a life cycle of clothes items is getting shorter and shorter, so I started thinking of what I can do to help as a clothes designer”.
For shooting the lookbook, the designer chose two iconic locations, which can be symbols for a sensitive topic of preserving the environment. Houtouwan, China's ghost village, represents the struggle of nature and man, in which people eventually retreat (fishing depleted natural resources and people were forced to leave the village). The second location is the Shanghai Poly Grand Theatre, designed by Tatao Ando, the architect, who pays a great attention to merging his progressive buildings with a surrounding landscape.
For shooting the lookbook, the designer chose two iconic locations, which can be symbols for a sensitive topic of preserving the environment. Houtouwan, China's ghost village, represents the struggle of nature and man, in which people eventually retreat (fishing depleted natural resources and people were forced to leave the village). The second location is the Shanghai Poly Grand Theatre, designed by Tatao Ando, the architect, who pays a great attention to merging his progressive buildings with a surrounding landscape.
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