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ARTEM SHUMOV
fw21-22
fall/winter
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Working in ‘new normal’ the designer moves away from the concept of strict fashion seasons and focuses on versatile looks. The collection combines comfortable cotton suits, classic for the brand jumpsuits, trench coats and light wool and silk coats. Basic shades of black, gray and blue are featured in various textures: soft knitwear, dense velvet, translucent silk and smooth vinyl. The designer was heavily inspired by the Japanese island of Naoshima, where he travelled right before the global pandemic. Nostalgia for this journey to the island of modern art is reflected in stripes and polka dot patterns and bold accessories: wide belts resembling Japanese obi belts, functional body harnesses and bucket hats with wide brims that protect from sun and rain.
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Artem shares his ideas behind the collection: “I don’t see the point of fashion seasons right now, no one really knows, when they will have to stay at home or go back to workplace, so I’ve decided to focus on things that I love and appreciate, and in clothes I value comfort more than anything. Each collection is based on my personal experience at the time of its creation, this is perhaps my most personal collection so far. I was very lucky and got a chance to travel to Japan right before the pandemic, so this time I tried to convey the feeling of the Japanese night streets. That mood, when people, tired after a long day at work, enter bars. And this incredible charm of slightly tipsy relaxed people on their way home from the bar. Their freedom, realness and lack of masks in both literal and figurative sense ”.
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