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ARTEM SHUMOV
ss 18
spring/summer
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The designer continues to get his inspiration in Russian history and studies the beginning of XIX century. Simple shapes and straight elongated silhouettes, typical for the brand, complemented by collars in minimalist style and sport style details such as ribbon stripes. The collection is based on outerwear, light coats and jackets. As always, Artem Shumov uses natural fabrics: silk, linen and cotton. Spring color scheme with shades of blue, white, beige and grey is muted by black.
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Artem shares his vision of the collection: “It’s a story about a young man, who has just got back home from some party. He can be a modern fashionista from St. Petersburg or a lyceum student from of Alexander Pushkin’s times. I was interested in how the idea of rich “trust fund” kids evolved through history. The energy, curiosity, rules and sins, romances of the adolescence are all very inspiring”.