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ARTEM SHUMOV
ss 17
spring/summer
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The designer continues to explore sport chic style and this time he favors straight elongated shapes. The collection is based on sports jackets and coats, and of course Shumov’s signature jumpsuits. As always, Artem uses natural fabrics: cotton, wool and cashmere. Unusual details such as stand collar, piping sleeves and satin stripes called for some new to the brand materials rayon, nylon 66 and microfiber. Spring color scheme with several shades of beige and grey is highlighted by bright yellow and light blue.
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Artem shares his story behind the collection: “It’s about athletes, not literally, but more about a healthy lifestyle kind of way. This guy has figured out what he wants in life, but he needs some extra time to enjoy the present, take care of himself, get fit and everything... before he moves to the next level, the next goal in his life”.
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