This website uses cookies to ensure you get the best experience
OK
soon
russian version under construction
main/collections/fw18-19
ARTEM SHUMOV
fw18-19
fall/winter
shop now
Artem Shumov Working in ‘new normal’ the designer moves away from the concept of strict fashion seasons and focuses on versatile looks. The collection combines comfortable cotton suits, classic for the brand jumpsuits, trench coats and light wool and silk coats. Basic shades of black, gray and blue are featured in various textures: soft knitwear, dense velvet, translucent silk and smooth vinyl. The designer was heavily inspired by the Japanese island of Naoshima, where he travelled right before the global pandemic. Nostalgia for this journey to the island of modern art is reflected in stripes and polka dot patterns and bold accessories: wide belts resembling Japanese obi belts, functional body harnesses and bucket hats with wide brims that protect from sun and rain.
about
see more news
After three years spent in Shanghai, the designer confidently integrates parts of Asian traditional costume into his collection. Simple shapes and straight elongated silhouettes, typical for the brand, complemented by intricate cut of school uniform and a plethora of small details: qipao-styled clippings, engraved iron and porcelain buttons, embroidery made of burnt pearl and many more. The collection is based on outerwear, trench coats, pea coats and ‘sport chic’ suits. As always, Artem Shumov uses natural fabrics: wool, cashmere, cotton, and a muted color scheme with shades of dark blue, brown and gray.
Artem talks about his muse behind this collection: “It’s Shanghai, the city, where I’ve been living for the past 3 years. Everyday I see an incredible harmony of modern architecture and Shanghai’s lifestyle mixed with traditional customs of Asian culture. I wanted to highlight this oxymoron through my collection, so I combined comfort with details that symbolize owner’s status, for example, jackets with buttons, first hand-made in Bangkok and then engraved by local artisans with peony flower, a national Chinese symbol”.
Artem talks about his muse behind this collection: “It’s Shanghai, the city, where I’ve been living for the past 3 years. Everyday I see an incredible harmony of modern architecture and Shanghai’s lifestyle mixed with traditional customs of Asian culture. I wanted to highlight this oxymoron through my collection, so I combined comfort with details that symbolize owner’s status, for example, jackets with buttons, first hand-made in Bangkok and then engraved by local artisans with peony flower, a national Chinese symbol”.
Privacy Policy