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main/collections/fw20-21
ARTEM SHUMOV
fw20-21
fall/winter
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The designer explores the dualism of the phenomenon of globalization, which simultaneously leads to a loss of identity and a search for individuality in different cultures. The collection combines tradition with modern technology: a gray wool suit and a classical blue coat, a native ornament trench-coat made from a Balinese hand-crafted fabric, neon bombers and colourful striped nylon shirts.
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Shumov talks about sources of inspiration for the new collection: “The leitmotif of this season for me can be expressed in just one word - local. We live in very interesting times, technology is often ahead of social foundations and norms; it is important not to lose yourself, to find and maintain your individuality has become a relevant problem not just for one person, but for entire nations”.
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